Behind the Bets exists because prediction markets are becoming consequential faster than the coverage of them is catching up. The category is fragmented across regulatory jurisdictions, exchange strategies, infrastructure providers, and buyer segments. Most of what's written about it addresses one slice at a time.
The publication's premise is that the interesting picture only appears when you connect those slices. Each issue is that connection: a single, considered account of what changed in the previous month and why it matters.
Readers come here to understand the shape of the market before that shape is obvious to everyone else.